It seems that in the UK around this time of year there is such a buzz to see which brands are going to create the best Christmas advert. Although John Lewis have seemed to lead the way the past few years, have they been overtaken this year?
The Worst…
I was honestly really let down with John Lewis this year! I’m not saying it is an awful advert, but it doesn’t live up to their standard by any means and I didn’t think it was particularly festive enough, nor tear jerking like some previous ones. I also don’t really think Elbow’s song really suits their Christmas advert style – some covers of ‘Somewhere Only We Know’ and ‘Half A World Away’ used previously are ones I still listen to today.
I find this one really cringe-worthy if I’m honest and I’m just not a fan! It’s on TV often enough and I keep getting it as an advert on Spotify, so if it wasn’t bad enough once I’m probably really sick of it by now.
The Best…
M&S have really upped their game this year working with the creators of Paddington – of which I wish I had seen Paddington 2 because the first one was really good! The advert is admittedly adorable and so has to be one of my favourites.
Apple’s Christmas advert is surprisingly one which I found really cute this year, with the couple dancing along a Christmas backdrop to a really lovely Sam Smith song – this is the type of song that Christmas adverts are about! I reckon this one will be quite an underrated one but it is actually really moving while having an amazing song, which ticks all the boxes!
Sky Cinema – The Sound Of Music
My absolute favourite Christmas advert this year! I think this is because I find it so relatable because of how much I love The Sound Of Music, and it’s such a beautiful story of how the film means so much in her life. It’s the one advert that made me feel a bit emotional too! It’s a real shame I don’t have sky cinema or anything because they managed to really impress me this year.
